ATLANTA (December 6, 2018) – The NCAA and Atlanta Basketball Host Committee (ABHC) revealed the official 2020 NCAA Men’s Final Four logo at Joseph B. Whitehead Boys & Girls Club in southeast Atlanta. The unveiling of the Final Four logo is a significant milestone and marks the NCAA’s commitment to community-related activities leading up to the NCAA Division I Men’s Basketball Championship April 4-6, 2020, at Mercedes-Benz Stadium.

“We are honored to host Atlanta’s fifth NCAA Men’s Final Four in April 2020,” said Carl Adkins, executive director of Atlanta Basketball Host Committee. “We look forward to working once again alongside our partners at the NCAA to create a remarkable experience for the student- athletes, fans and media.”

Among the other special guests and dignitaries on hand for the logo unveil were Dan Gavitt, NCAA senior vice president of basketball, Kevin White, Duke University’s director of athletics and the 2020 NCAA Division I Men’s Basketball Committee chair, City of Atlanta Deputy Chief Operating Office Joshua Wilkins, Dan Corso, president of Atlanta Sports Council and chair of Atlanta Basketball Host Committee, as well as Georgia Tech’s Head Basketball Coach Josh Pastner and Georgia State University’s Head Basketball Coach Ron Hunter. 

“We are thrilled to bring one of the world’s best sporting events back to Atlanta for a fifth time,” said Dan Gavitt, NCAA senior vice president of basketball. “There will be plenty of activities for everyone to take part in, whether or not you have a ticket to the games, or even if you’re not a basketball fan. Once again, it’s going to be an incredibly exciting time for the community and we look forward to working with our partners once again in Atlanta.”

The logo reflects Atlanta’s past, present and future. Inspired by Atlanta’s resurgence in 1868 after being largely destroyed in 1864 during the Civil War. The phoenix is an image commonly used to represent Atlanta rising from the post-war ashes to become a city recognized around the world. The middle shape of the logo doubles as the trophy being raised by the 2020 NCAA Final Four Champion. The overall visual style and shape borrows the local feel of Atlanta’s modern architecture around the city. The upward-rising motion of the logo represents Atlanta’s resurgence, the Final Four teams and the eventual rise to the top through the 68-team bracket.

The NCAA and ABHC also announced that Joseph B. Whitehead Boys & Girls Club, a staple in southeast Atlanta serving more than 145 students daily, will be the site of the NCAA’s next Legacy Restoration project. Details around the Legacy Restoration initiative will be shared in the coming months. 

Atlanta last hosted the Final Four in 2013 at the Georgia Dome. The 2020 Final Four will mark the first basketball event in the state-of-the-art Mercedes-Benz Stadium, which opened in 2017. Atlanta previously hosted the Final Four in 2007, 2002 and 1977. For more information, including details about how to volunteer, please visit FinalFourATL.com. 

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About Atlanta Basketball Host Committee

Formed in 2018 under the Atlanta Sports Council’s Championship Hosting Division, the Atlanta Basketball Host Committee (ABHC) is responsible for assisting with the planning and production of the 2020 NCAA Final Four and accompanying fan events. The ABHC is comprised of local leaders in business, sports and tourism and its mission is to host a one-of-a-kind championship experience for student-athletes, participating institutions, fans and media. The 2020 NCAA Final Four games will take place on Saturday, April 4 and Monday, April 6, 2020, at Mercedes-Benz Stadium.  

Media Contacts:

Erin Shearer, 404.723.0016, Erin.Shearer@ATLChampGame.com
Traci Messier, 706.816.6022, TMessier@JacksonSpalding.com